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Our research process

A streamlined, collaborative approach to delivering jury insights that strengthen your case strategy and inform critical decisions.

  1. Intake & Case Assessment

    We start with a detailed consultation to understand your case, key issues, strategic questions, and research objectives. You share case materials, discovery documents, and specific areas where you need jury feedback. Our team assesses case complexity and recommends the most appropriate research approach.

  2. Research Design & Panel Recruitment

    We design custom research protocols tailored to your case. This includes developing case summaries, selecting key evidence to present, creating juror questionnaires, and establishing research timelines. We recruit mock jurors who demographically match your trial venue and screen for appropriate qualifications.

  3. Mock Jury Feedback & Testing

    Mock jurors review case materials, watch witness presentations, and participate in guided deliberations. We observe how jurors interpret evidence, which arguments persuade, and where case weaknesses emerge. Sessions are recorded for detailed analysis and include both structured questionnaires and open discussion.

  4. Data Analysis & Insights

    Our team synthesizes jury feedback into comprehensive written reports. Analysis includes verdict predictions, damage assessments, thematic recommendations, and specific suggestions for refining trial strategy. Reports highlight patterns across juror responses and identify consensus views versus outlier opinions.

  5. Strategic Recommendations & Reporting

    We deliver actionable recommendations based on research findings. This includes advice on settlement positioning, witness preparation priorities, evidentiary emphasis, and alternative case theories to consider. We schedule debrief calls to discuss findings and answer strategic questions about implementing insights.

Flexible timelines

Research timelines vary based on case complexity and scope. Quantitative surveys can be turned around in 1-2 days. Simple focus groups can be completed in 1-3 weeks, while comprehensive mock trials typically require 4-6 weeks from intake to final report. We accommodate expedited timelines when trial dates require faster turnaround.

Confidentiality & ethics

All research is conducted under strict confidentiality agreements. Mock jurors sign non-disclosure agreements and are prohibited from discussing cases outside research sessions. Our team maintains attorney-client privilege and follows ethical guidelines for legal research services.

Collaborative approach

We work closely with your trial team throughout the research process. You have opportunities to observe sessions, suggest additional questions, and provide input on research design. Our goal is to deliver insights that directly support your specific strategic needs and decision points.